Dr. Nils Bornemann on Euro PM 2019: Challenges of the PM industry towards automotive transformation

Comparable to other businesses in automotive the PM industry is facing challenges through the transformation of the automotive landscape. Hybridization and electrification of the mobility sector sets new targets to technology and business approaches including the manufacturing community. Under such circumstances in the market place, setting and defining the company’s strategy is a challenging task. Business models and market channels need to be rethought and adapted. What direction should the PM industry go? Find just new products, focus on market consolidation or go beyond traditional business streams?

Session 9

The Development of Press & Sinter within the Automotive Sector

Monday 14. October